Already on Cloudflare DNS · 1.47 TB monthly traffic on the marketing surface alone

800+ warehouses. One integration.
The edge between them should be one too.

Flexe runs Flexible Warehousing Infrastructure for Mars, Nike, Dick's, Tractor Supply, Corning — connected to North America's largest network of 800+ warehouse operators with a Forrester-validated 124% ROI. flexe.com is already on Cloudflare DNS. The expansion footprint is the developer platform underneath: Workers + Hyperdrive for the 800+ operator integration plane, R2 for the Data Intelligence corpus, AI Gateway in front of Cursor (already verified) + GC-AI for the dev velocity story, and Workers for Platforms for per-enterprise tenancy across distribution, fulfillment, and capacity workloads.

NS: igor + sara.ns.cloudflare.com · server: cloudflare on every response · Cursor + GC-AI verified on apex TXT · WP Engine on origin · Okta + Salesforce + Pardot + Zapier + Atlassian in the SaaS stack

What's already running on Cloudflare today

DNS
flexe.com on Cloudflare via igor + sara.ns.cloudflare.com
EDGE
server: cloudflare on every response — Cloudflare in front of WP Engine origin for the marketing surface
EXPANSION PATH
Add Workers + R2 + AI Gateway + Workers for Platforms behind the same edge — same MSA, same SOC mapping
800+
Warehouse operators in the Flexe network
124%
ROI per Forrester TEI Study, 2023
4/5
Largest consumer packaged goods manufacturers use Flexe
50%
Reduction in new facility ramp-up time
Trusted by Fortune 500 enterprises
Mars· Nike· Dick's Sporting Goods· Tractor Supply· Corning

Flexe builds the flexible warehousing platform. Cloudflare runs the 800-operator integration edge.

"One-to-many integration via any combination of API, EDI or XML files" is Flexe's published value prop. Underneath, that's a high-fanout integration plane connecting Fortune 500 brand systems on one side to 800+ independent warehouse operator systems on the other — each with different APIs, different EDI dialects, different latency budgets. The shape of that workload is exactly what Cloudflare Workers + Hyperdrive were built for.

Flexe builds

Flexible Warehousing Infrastructure + the 800-operator network

WMS / OMS / IMS capabilities, cross-network inventory visibility, real-time order management, centralized SLA reporting. Data Intelligence for network planning. Operations Team with dedicated Logistics Analysts. Spot Warehousing and Fractional Warehousing as new product categories. Forrester TEI-validated 124% ROI.

  • 800+ warehouse operators across Tier 1-3 markets
  • One-to-many integration via API / EDI / XML
  • Distribution + Fulfillment + Capacity products
  • Mars, Nike, Dick's, Tractor Supply, Corning all in production
×

Cloudflare runs

The integration edge between every brand and every operator

Workers + Hyperdrive in front of every brand + operator integration. R2 for the Data Intelligence corpus + market intelligence archive. AI Gateway in front of Cursor + GC-AI (both verified on your apex). Workers for Platforms for per-enterprise tenancy. Same edge already serving flexe.com today.

  • Workers + Hyperdrive for 800+ operator integrations
  • R2 (zero egress) for Data Intelligence + market archive
  • AI Gateway in front of Cursor + GC-AI
  • Workers for Platforms — per-enterprise tenancy

Nine primitives, mapped to Flexe's actual product surface.

Each maps to a specific capability published on flexe.com — Logistics Network, Technology Platform, Data Intelligence, Operations Team. Status tags show what's already in your Cloudflare footprint.

PRIMITIVE 01Live on CF

DNS + edge for flexe.com

Authoritative DNS via igor + sara.ns.cloudflare.com. Edge serves with server: cloudflare. Procurement is in place, SOC 2 mapping exists, MSA is signed.

DNSEdgeFoundation
PRIMITIVE 02Integration plane

Workers + Hyperdrive for 800+ operator integrations

Each warehouse operator has their own WMS with different APIs. Flexe's value is the "single integration" hiding that fanout. Workers + Hyperdrive give pooled, edge-resident connections to operator systems — one Worker per integration, no per-operator deployment, no sticky region pinning.

WorkersHyperdriveEDI/API
PRIMITIVE 03AI velocity

AI Gateway in front of Cursor + GC-AI

Cursor + GC-AI (Google Cloud AI) are both verified on your apex TXT. Whether they're used for engineering velocity (Cursor) or for Data Intelligence + market analysis (GC-AI), AI Gateway gives semantic cache, per-team attribution, BYO keys for sensitive enterprise data, and budget caps.

AI GatewayCursorGC-AI
PRIMITIVE 04Per-enterprise wedge

Workers for Platforms = per-enterprise tenancy

Mars, Nike, Dick's, Tractor Supply, Corning — each Fortune 500 enterprise has its own SLA, its own data residency model, its own integration spec, its own audit cadence. Workers for Platforms gives each enterprise its own Worker namespace with isolated keys, egress, audit log.

Workers for PlatformsPer-enterpriseFortune 500
PRIMITIVE 05Data Intelligence

R2 + Vectorize for the market intelligence corpus

"Network planning and optimization. Item analysis for storage and labor efficiency. Operator sourcing and matching. Market intelligence and insights." That's a large structured + semi-structured corpus. R2 stores it at zero egress; Vectorize indexes it for "find operators like this one in market X with capacity Y" similarity search.

R2VectorizeData Intelligence
PRIMITIVE 06Order state

Durable Objects for live order + inventory state

"Real-time order management" + "cross-network inventory visibility" means each order is a stateful entity: which operator picked it up, current handoff, exception flags, customer notifications. Durable Objects give you a single-writer state holder per order at the edge — no per-region Postgres replication, no sticky session router.

Durable ObjectsWebSocketsOrder state
PRIMITIVE 07Webhook delivery

Queues + Workflows for inbound EDI processing

EDI from 800+ operators is bursty, retry-prone, validation-heavy. Queues + Workflows give durable, replayable, observable pipelines for EDI ingestion — automatic retry on operator-side outages, dead-letter handling for malformed messages, idempotency keys built in. No Kafka, no per-region Lambda fanout.

QueuesWorkflowsEDI
PRIMITIVE 08Operator onboarding

Pages + Workers for operator self-service portal

"Logistics-provider sign-up" is a public signup flow on flexe.com today. Pages + Workers run that signup at the edge with WAF + Bot Management in front — stopping fake operator submissions and credential stuffing before they reach the backend onboarding process.

PagesBot MgmtTurnstile
PRIMITIVE 09Internal access

Zero Trust for Logistics Analyst tools

"Dedicated Logistics Analyst acts as the control tower." Those analysts need access to per-customer dashboards across hundreds of enterprise accounts — without VPN sprawl. Cloudflare Access with Okta SSO (already in your stack per oktamail.flexe.com SPF) gives identity-aware, audit-logged access.

AccessOktaNo VPN

The economics of an 800-operator integration plane.

Flexe's gross margin depends on how cheaply it can run the 800-operator integration plane while keeping per-enterprise SLAs intact. Cloudflare Workers + Hyperdrive flatten the per-integration runtime cost and move latency from per-region backhaul to edge-POP-resident routing.

A back-of-the-envelope, not a quote
Modeled across 800+ operator integrations + 50+ enterprise customers + Data Intelligence corpus
INTEGRATION RUNTIME
40–60%
Workers + Hyperdrive replace per-region Lambda fleets with edge-resident integration runtimes. Lower cold-start cost, lower per-call cost, lower regional cross-talk.
DATA INTELLIGENCE EGRESS
40–60%
R2 zero egress for the market intelligence + network optimization corpus served to analysts + customers, vs. S3 + CloudFront egress costs.
PER-ENTERPRISE ATTRIBUTION
100%
AI Gateway gives per-customer, per-product, per-integration cost attribution — the data Flexe's finance team needs for defensible enterprise pricing instead of ROI-template math.
The real win is the gross margin conversation. Flexe sells fixed-fee enterprise contracts validated by Forrester TEI at 124% ROI. The variable cloud cost behind each integration determines actual margin. Workers + Hyperdrive + R2 compress that variable cost — letting Flexe defend the Forrester ROI number at margin instead of subsidizing infrastructure out of contract revenue.

4 product lines, 50+ enterprises. Workers for Platforms is the boundary.

Distribution customers run network-wide rollups. Fulfillment customers need real-time order state. Capacity customers care about spot-warehousing flexibility. Each product line has its own integration spec, its own SLA, its own customer base.

Per-product / per-enterprise tenancy, sketched

Each Flexe product line gets its own Worker for Platforms namespace. Each Fortune 500 enterprise inside gets its own isolated tenant. Same edge, same observability, region-bound data residency.
🚚
Distribution
📦
Fulfillment
🏭
Capacity
📊
Data Intelligence
Shared control plane — Workers for Platforms + AI Gateway + R2 + Hyperdrive
one runtime · one observability · Mars, Nike, Dick's, Tractor Supply, Corning each get isolated tenants by construction

Current stack, with Cloudflare overlaid.

Every row sourced from public DNS, the flexe.com apex TXT, and HTTP response headers. The teal row is already on Cloudflare. The orange column is the additive overlay.

What's running today, and where Cloudflare slots in

Teal = live on Cloudflare. Orange column = the additive overlay. No WP Engine, Okta, Salesforce, or Zapier rip-and-replace required.
LAYER
FLEXE RUNS TODAY
CLOUDFLARE FIT
DNS + EDGE
Cloudflare (igor + sara.ns.cloudflare.com)
✅ Live — foundation everything else snaps onto
MARKETING SITE
WP Engine (wpe-verification=flexe1dev in TXT, x-powered-by: WP Engine in headers)
No change — WP Engine fronts cleanly behind the existing CF zone
APP DASHBOARD
app.flexe.com for enterprise customer + operator portals
+ Workers + Workers for Platforms — per-enterprise + per-operator namespace
AI / DEV TOOLS
Cursor (verified) + GC-AI (verified on apex) for engineering velocity
+ AI Gateway: cache, attribution, BYO keys per team / per product
CRM + IDP
Salesforce (verified) + Pardot + Okta (oktamail.flexe.com)
+ Cloudflare Access with Okta SSO — no per-app VPN
INTEGRATIONS
Zapier (verified) + 800+ warehouse operator EDI/API connections
+ Workers + Hyperdrive for edge-resident operator integrations
SUPPORT
Freshdesk (email.freshdesk.com in SPF) + HappyFox (spf.happyfox.com)
No change — keep all of it, add Zero Trust SSO if desired
EMAIL
Google Workspace + Mailgun + Elastic Email + whitelabel.flexe.com
+ CF Email Security as defense-in-depth at the perimeter
DOCS + ESIGN
DocuSign (verified) + Atlassian (verified) + Zoom (verified)
+ Zero Trust SSO — one identity layer in front of all three
DATA INTELLIGENCE
In-house network planning + market intelligence platform
+ R2 (zero egress) + Vectorize for similarity-based operator matching
CUSTOMER PORTAL
Per-enterprise dashboard views (Mars, Nike, Dick's, etc.)
+ Pages / Workers for per-enterprise branded dashboard delivery
SIGNUP / ONBOARDING
Public logistics-provider signup + enterprise contact forms
+ Bot Mgmt + Turnstile on signup, prevent fake operator submissions

Why this is the right quarter to start the conversation

You're already on Cloudflare. igor + sara.ns.cloudflare.com on flexe.com today. There's no procurement event, no security review, no MSA — the runtime conversation is a roadmap conversation.

800+ warehouse operators is a fanout problem, not a fan-in problem. Workers + Hyperdrive are designed for exactly that shape — edge-resident, pooled, per-operator integration without per-region deployment overhead. The Forrester 124% ROI number gets easier to defend at margin when the integration runtime cost stays flat as the operator network grows.

Cursor + GC-AI on your apex is a tell. The engineering team is already using AI tooling in production. AI Gateway in front of both gives you observability and cost control before per-team spend becomes unmanageable. Per-product attribution makes "should we keep paying for Cursor at scale" a chart, not a debate.

Worth a 30-minute conversation with the platform team?

The interesting conversation is which of these is closest to your current sprint: Workers + Hyperdrive for the 800-operator integration plane, R2 for the Data Intelligence corpus, AI Gateway in front of Cursor + GC-AI, or Workers for Platforms for the Mars/Nike/Dick's per-enterprise tenancy.

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